Big change starts small. Just as your health is affected by several factors, so is a brand. Root Causes Medical Clinic digs deep into patients’ unique genetics, environments, and life choices to craft personalized health plans that help them reach their wellness goals. Our Parallel team took the same approach to rebrand their practice, from naming to advertising and everything in between. As their name suggests, Root Causes is passionate about finding the underlying causes of the diseases and illnesses people are suffering from, instead of just treating the symptoms. It was this passion that sparked ours. Utilizing clean and simple layouts, friendly typography, vibrant photography, and carefully-crafted content, we brought the Root Causes mission to life. We created a sophisticated and calming “People Not Patients” brand experience and developed a creative campaign that emphasizes the difference between negative choices that are detrimental to your well-being and positive lifestyle solutions that will enable you to take control of your health.